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Seminar paper
Paper title (chapter)What Corporate Sponsor-Event Fit Really Means? A Study of Sports Event Sponsorship Effectiveness
Name of conference2012 International Conference on Business and Information
Name of author (Chinese)蔡明達
Name of author (English)蔡明達
合著者1姓名Chiu, Yi-Chieh
期刊資料庫2012
sponsorJapan
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